No-Frizz Treatment
How to get rid of frizz? The brand-new no-frizz treatment is your solution: it eliminates frizz and ensures elastic, hydrated and silky hair.
No-stop anti-frizz action for 14 days!*
*Proven effectiveness with self-assessment tests on 30 volunteers with frizzy hair
PLUS
Active Ingredients
Pro-Keratin
Keratin is a fundamental protein naturally present in the hair, responsible for their structure and strength. However, environmental stress, chemical treatments and daily damage can influence the quantity and quality of hair keratin. And this is where Pro-Keratin comes into play: our naturally derived keratin boosts the existing hair keratin and provides an active
defense against future damage. Pro-Keratin smooths down cuticles, creating an even waterproof surface. As a result, hair is easy to
comb and more manageable, free from frizz.
Frizz-Shield Polymer
PDeveloped in partnership with external labs, this polymer coats the hair with a protective film that keep frizz at bay. Generally speaking, a polymer is a macromolecule with high molecular weight, formed by chains of molecules of smaller size, called monomers, which bind together to form a polymer. Our frizz shield polymer forms a protective film on the surface of the hair fiber and ensures many beneficial effects tested especially on frizz hair: protection against the harmful effects of heat, smooth touch, even hair cuticles, ease of detangling and combing, and, as a result, healthier and brighter hair.
EXCLUSIVE INGREDIENTS FOR SHAMPOO AND NO-FRIZZ TREATMENT!
who is it for
Not only curls: the frizz can affect all types of hair, including straight ones.
The frizz effect is strongly related to high-level hair porosity: in case of humidity variations, the cuticles of the hair shaft are more prone to lifting.
As a result, the hair swells, loses hidration, resulting in frizzy ends that are dull-looking and rough tyo the touch. For this reason, the frizz can affect all types of hair, without making any distinction between curly and straight hair.
